Cara Rodwell
Field & Data Services Director
Field & Data Services
Pronouns:
She/Her
Based:
Kent
Key skills:
- Fieldwork expert
- Prince 2 accredited
- Extensive knowledge of CATI, face-to-face, online & recruitment fieldwork
Hello, I'm
Cara
Cara joined DJS Research in 2021 to help strengthen the business’s field and data services offering and support client delivery across a wide range of quantitative research projects. With over twenty years of experience in market research, she has managed hundreds of projects and developed extensive expertise in delivering complex, multi-mode studies.
Cara began her career client-side in the Public Affairs team at the Chartered Management Institute, where she gained valuable insight into research from a client perspective. She later moved into agency roles at Facts International, working initially as a full-service researcher before specialising in project and account management. Following the merger of Facts into Watermelon Research in 2018, Cara became heavily involved in the fieldwork and data elements of projects, managing multi-mode programmes for both direct clients and other research agencies.
Over the course of her career, Cara has worked across a wide range of sectors including water and utilities, food service, housing associations, local government and financial services. She is particularly experienced in quantitative research and is considered a fieldwork expert, with extensive knowledge of CATI, CAPI, online and recruitment methodologies.
Outside of work, Cara enjoys spending time in the countryside walking and cycling, and is an avid sports fan, particularly football, tennis and athletics.
