Deputy Field Manager
Field & Recruitment
Pronouns:
She/Her
Key skills:
Hello, I'm
Aoife
After a career break in Rome, where she studied Italian, she gained further experience in roles across bookshops, hospitality, and online retail before transitioning into market research.
Since joining the DJS Research field and recruitment team in 2022, Aoife has become an excellent project manager, running complex projects with ease. Her warmth, positivity, and proactive approach have made her a trusted point of contact for colleagues, and her promotion to Deputy Field Manager in 2025 was a natural next step. In this role, she oversees recruitment, coordinates fieldwork, and ensures projects are delivered efficiently and to a high standard.
Outside of work, Aoife enjoys walking her dog in the Peak District, exploring local cafés, and tackling DIY projects around her home. Her organisational skills, curiosity, and energy shine both at work and beyond, making her a valued member of the field & recruitment team.
A few fun facts about me...
If I wasn't a Partner I'd love to be...
A bookshop owner
The best thing about my job is...
The variety of work
My favourite place to be is...
Out walking my dog
Not many people know that...
I spent 3 months in Rome learning Italian
A few fun facts about me...
'This' or 'That' questions...
Chocolate or cheese?
Sunny or snowy?
Country or town?
Coffee or tea?
Cats or dogs?
Early bird or night owl?
'This' or 'That' questions...
Our Managing Director, Alastair Gleed, and several of our board members are founding figures of DJS Research, having joined in the early post-shed era of the company (intrigued... read about ‘the shed’) and have been in research since the previous millennium! In Spring 2024 we introduced a new scheme to bring fresh thinking and new energy into our boardroom, welcoming three new board members on a rotational basis. Both the initiative and the new members of the team were warmly received, and it's already paid dividends as the trio have had a hugely positive impact company-wide.
Alasdair Gleed
Managing
Director
Charlotte Sykes
Research Director
Gill Redfern
Research Director
James Hinde
Research Director
Matt Coulling
Operations Director
Rich Slater
Finance Director
Sharon Nichols
Research Director
Simon Driver
Research Director
Our company founder, and former Managing Director, Danny Sims, sits on the Trust Board, continuing to share his knowledge and experience garnered from over 30 years in market research. Financial oversight is provided by Finance Director, Rich Slater, while HR Manager, Lucy Pawson, champions the voice of our people through EO Voice – our employee council which represents the views and interests of everyone across the company and provides a direct route to both company boards. Our external Independent Trustee Director, John-Paul Simpson, provides an important and entirely neutral perspective on company matters and brings invaluable employee ownership expertise from his own business. His role is to protect employee interests, uphold company values, and ensure accountability across leadership.
Danny Sims
Chairman
Rich Slater
Finance Director
Lucy Pawson
Employee Trustee
Director (HR Manager)
John-Paul Simpson
Independent Trustee
Director