Photo of Aoife Lynch

Aoife Lynch

Deputy Field Manager

Pronouns:

She/Her

Key skills:

  • Project Management
  • Account Management
  • Excel

Hello, I'm

Aoife

Aoife studied Management at Warwick University and began her career in the Point of Sale (POS) industry, first in marketing at Boots and then in client management for POS companies, working with multinational organisations including Procter & Gamble and Johnson & Johnson.

After a career break in Rome, where she studied Italian, she gained further experience in roles across bookshops, hospitality, and online retail before transitioning into market research.

Since joining the DJS Research field and recruitment team in 2022, Aoife has become an excellent project manager, running complex projects with ease. Her warmth, positivity, and proactive approach have made her a trusted point of contact for colleagues, and her promotion to Deputy Field Manager in 2025 was a natural next step. In this role, she oversees recruitment, coordinates fieldwork, and ensures projects are delivered efficiently and to a high standard.

Outside of work, Aoife enjoys walking her dog in the Peak District, exploring local cafés, and tackling DIY projects around her home. Her organisational skills, curiosity, and energy shine both at work and beyond, making her a valued member of the field & recruitment team.

 

A few fun facts about me...

If I wasn't a Partner I'd love to be...

A bookshop owner

The best thing about my job is...

The variety of work

My favourite place to be is...

Out walking my dog

Not many people know that...

I spent 3 months in Rome learning Italian

A few fun facts about me...

'This' or 'That' questions...

Chocolate or cheese?

Chocolate or cheese answer: cheese

Sunny or snowy?

Sunny or snowy answer: sunny

Country or town?

Country or town answer: country

Coffee or tea?

Coffee or tea answer: coffee

Cats or dogs?

Cats or dogs answer: dogs

Early bird or night owl?

Early bird or night owl answer: early bird

'This' or 'That' questions...

Explore the teams...

The Operational Board is responsible for the day-to-day running of the business and developing the company’s business strategy. They are also fully hands-on, winning and delivering research projects.

Our Managing Director, Alastair Gleed, and several of our board members are founding figures of DJS Research, having joined in the early post-shed era of the company (intrigued... read about ‘the shed’) and have been in research since the previous millennium! In Spring 2024 we introduced a new scheme to bring fresh thinking and new energy into our boardroom, welcoming three new board members on a rotational basis. Both the initiative and the new members of the team were warmly received, and it's already paid dividends as the trio have had a hugely positive impact company-wide.

The role of the Trust Board is to ensure DJS Research is run in the best interests of all Partners and meets its legal responsibilities. It works closely with the Operational Board, offering strategic challenge and oversight.

Our company founder, and former Managing Director, Danny Sims, sits on the Trust Board, continuing to share his knowledge and experience garnered from over 30 years in market research. Financial oversight is provided by Finance Director, Rich Slater, while HR Manager, Lucy Pawson, champions the voice of our people through EO Voice – our employee council which represents the views and interests of everyone across the company and provides a direct route to both company boards. Our external Independent Trustee Director, John-Paul Simpson, provides an important and entirely neutral perspective on company matters and brings invaluable employee ownership expertise from his own business. His role is to protect employee interests, uphold company values, and ensure accountability across leadership.

 

Chairman

Finance Director

Employee Trustee
Director (HR Manager)

Independent Trustee
Director