Photo of Alex Noden

Alex Noden

Research Support Team Manager

Full Service Market Research

Team:

Windgather Rocks

Pronouns:

She/Her

Key skills:

  • Well-being
  • Retail

Hello, I'm

Alex

Alex joined DJS Research in 2010, after beginning her career in head office retail in London. Following a career break to raise her children in the Peak District, she qualified as a counsellor before returning to the world of research.

She now heads up the Research Support function, bringing her passion for helping the research team deliver engaging and actionable insights for clients.

Her natural curiosity about people, honed during her counselling career, translates perfectly into research, and she often jokes that she loves her role because it allows her to be a professional “nosey parker.” Alex thrives on supporting others, ensuring projects run smoothly and teams are equipped to produce high-quality research outputs.

Outside of work, Alex enjoys exploring the Peak District with her husband and their labrador, Ginny. She also runs with a group of friends, making the most of the hills, and when she’s not outside, she can be found relaxing with a good book, a glass of wine, and a bar of chocolate.

 

A few fun facts about me...

If I wasn't a Partner I'd love to be...

A sports coach

The best thing about my job is...

The variety of work

My favourite place to be is...

Out walking with friends, family & dogs

Not many people know that...

I was darts champion at my college

A few fun facts about me...

'This' or 'That' questions...

Chocolate or cheese?

Chocolate or cheese answer: chocolate

Sunny or snowy?

Sunny or snowy answer: sunny

Country or town?

Country or town answer: country

Coffee or tea?

Coffee or tea answer: coffee

Cats or dogs?

Cats or dogs answer: dogs

Early bird or night owl?

Early bird or night owl answer: night owl

'This' or 'That' questions...

Explore the teams...

The Operational Board is responsible for the day-to-day running of the business and developing the company’s business strategy. They are also fully hands-on, winning and delivering research projects.

Our Managing Director, Alastair Gleed, and several of our board members are founding figures of DJS Research, having joined in the early post-shed era of the company (intrigued... read about ‘the shed’) and have been in research since the previous millennium! In Spring 2024 we introduced a new scheme to bring fresh thinking and new energy into our boardroom, welcoming three new board members on a rotational basis. Both the initiative and the new members of the team were warmly received, and it's already paid dividends as the trio have had a hugely positive impact company-wide.

The role of the Trust Board is to ensure DJS Research is run in the best interests of all Partners and meets its legal responsibilities. It works closely with the Operational Board, offering strategic challenge and oversight.

Our company founder, and former Managing Director, Danny Sims, sits on the Trust Board, continuing to share his knowledge and experience garnered from over 30 years in market research. Financial oversight is provided by Finance Director, Rich Slater, while HR Manager, Lucy Pawson, champions the voice of our people through EO Voice – our employee council which represents the views and interests of everyone across the company and provides a direct route to both company boards. Our external Independent Trustee Director, John-Paul Simpson, provides an important and entirely neutral perspective on company matters and brings invaluable employee ownership expertise from his own business. His role is to protect employee interests, uphold company values, and ensure accountability across leadership.

 

Chairman

Finance Director

Employee Trustee
Director (HR Manager)

Independent Trustee
Director