Photo of Abi Atkinson

Abi Atkinson

Research Executive

Full Service Market Research

Team:

Foxlow Edge

Pronouns:

She/Her

Key skills:

  • Quantitative research
  • Data quality
  • Depth interviews
  • Consultation work

Hello, I'm

Abi

Abi began her DJS Research career in early 2022, starting in the Data Support team. Keen to develop her research skills, she joined the Junior Research Executive programme and quickly progressed, earning a well-deserved promotion to Research Executive in 2024 in recognition of her dedication and high-quality work.

With a background in Mathematics, Abi has a numbers – and detail-focused approach that she applies across her projects. She has particularly enjoyed working on statutory consultations and engagement and satisfaction research, finding it motivating to see the tangible impact her work can have on individuals, organisations, and cities. In the future, she is keen to explore research in crime and policing.

Outside of work, Abi enjoys competitive online gaming and honing her language skills on Duolingo. As a perfectionist, she is always looking to improve and develop her skills, both professionally and personally.

 

A few fun facts about me...

If I wasn't a Partner I'd love to be...

A gaming streamer

The best thing about my job is...

Seeing research influences real life

My favourite place to be is...

At home with my dog, a brew & a Playstation

Not many people know that...

I play the violin & do ballet

A few fun facts about me...

'This' or 'That' questions...

Chocolate or cheese?

Chocolate or cheese answer: chocolate

Sunny or snowy?

Sunny or snowy answer: snowy

Country or town?

Country or town answer: town

Coffee or tea?

Coffee or tea answer: tea

Cats or dogs?

Cats or dogs answer: dogs

Early bird or night owl?

Early bird or night owl answer: night owl

'This' or 'That' questions...

Explore the teams...

The Operational Board is responsible for the day-to-day running of the business and developing the company’s business strategy. They are also fully hands-on, winning and delivering research projects.

Our Managing Director, Alastair Gleed, and several of our board members are founding figures of DJS Research, having joined in the early post-shed era of the company (intrigued... read about ‘the shed’) and have been in research since the previous millennium! In Spring 2024 we introduced a new scheme to bring fresh thinking and new energy into our boardroom, welcoming three new board members on a rotational basis. Both the initiative and the new members of the team were warmly received, and it's already paid dividends as the trio have had a hugely positive impact company-wide.

The role of the Trust Board is to ensure DJS Research is run in the best interests of all Partners and meets its legal responsibilities. It works closely with the Operational Board, offering strategic challenge and oversight.

Our company founder, and former Managing Director, Danny Sims, sits on the Trust Board, continuing to share his knowledge and experience garnered from over 30 years in market research. Financial oversight is provided by Finance Director, Rich Slater, while HR Manager, Lucy Pawson, champions the voice of our people through EO Voice – our employee council which represents the views and interests of everyone across the company and provides a direct route to both company boards. Our external Independent Trustee Director, John-Paul Simpson, provides an important and entirely neutral perspective on company matters and brings invaluable employee ownership expertise from his own business. His role is to protect employee interests, uphold company values, and ensure accountability across leadership.

 

Chairman

Finance Director

Employee Trustee
Director (HR Manager)

Independent Trustee
Director