Rail safety market research animation by DJS Research

Sectors: Transport & infrastructure

Research method: Creative services: Design & data visualisation

Technique:

Motion graphics, animation, iconography, stock images, illustration, in-house voice-over artist

A segmentation research study identified three key audience segments that are more likely to be at risk when it comes to rail network safety. To clearly communicate these findings, we produced an animated video that illustrated the characteristics and behaviours of each segment.

Working closely with the client, we developed a script and storyboard to ensure the key insights for each segment were presented in a structured and easy-to-understand way. The video was designed in line with the client’s bold colour palette and illustrative icon style, creating an engaging and eye-catching visual approach. Each segment was assigned its own distinct colour, allowing viewers to easily identify and follow the different groups throughout the video.

The animation highlights the key messages on-screen while our in-house voice-over artist narrates the findings for each segment. Quotes taken directly from the research are also included to reinforce the insights. The final video provides a clear and effective way to present segmentation research, supporting improved understanding of rail safety risks across different audience groups.

To find out more about this research project, explore the full case study National Rail: Visualising rail safety segments.

Why use our design & data visualisation services?

When it looks better, it works better.
We don’t just make charts look pretty – we make them make sense. Our expertise help clients communicate findings clearly, quickly and impactfully, with visuals tailored to each audience and purpose.

Seamless integration with research.
Our creative and research teams work side by side, so every chart, graphic and visual is shaped by a deep understanding of what matters – and why. The result? Outputs that are smart, strategic and visually sharp.

In safe hands.
As part of the wider research process, the team is efficient and cost-effective. They’re small enough to be an extension of your team, yet accomplished enough to have decades of experience.

We are small enough. We are big enough. We are DJS Research

We'd love to talk...

Contact Steph Skupien to discuss your project and how we can become an extension of your team.

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Contact Angharad Pearce to discuss your project and how we can become an extension of your team.

Contact Angharad

Contact Steph Skupien to discuss your project and how we can become an extension of your team.

Contact Steph

Contact Angharad Pearce to discuss your project and how we can become an extension of your team.

Contact Angharad

Network Rail