Customer journey mapping market research by DJS Research

Sectors: Financial services

Research method: Creative services: Design & data visualisation

Technique:

Character animation, motion graphics, illustration

This animated video was created to help viewers understand the ideal withdrawal and deposit journey at Leeds Building Society, following research into what this ideal experience would look like. Working closely with the client, we developed a clear script that effectively communicated the key steps of the ideal customer journey.

Using the client’s brand guidelines and visual style, we produced a visually engaging video that combined motion graphics with illustrated character animation. The animation was designed to simplify and clarify the process, making it easy for viewers to follow and understand.

On-screen text was kept simple and clear to support the narrative without overwhelming the viewer. An upbeat music track was selected to maintain a positive and approachable tone throughout the video. The finished explainer video provides a concise and effective way to communicate the ideal banking journey to customers, supporting Leeds Building Society’s goal of enhancing customer experience through clear and engaging communication.

To find out more about this research project, explore the full case study Leeds Building Society: Designing insights for customer experience.

Why use our design & data visualisation services?

When it looks better, it works better.
We don’t just make charts look pretty – we make them make sense. Our expertise help clients communicate findings clearly, quickly and impactfully, with visuals tailored to each audience and purpose.

Seamless integration with research.
Our creative and research teams work side by side, so every chart, graphic and visual is shaped by a deep understanding of what matters – and why. The result? Outputs that are smart, strategic and visually sharp.

In safe hands.
As part of the wider research process, the team is efficient and cost-effective. They’re small enough to be an extension of your team, yet accomplished enough to have decades of experience.