Testing the waters market research project by DJS Research

Sectors: Water

Research method: Creative services: Design & data visualisation

Technique:

Motion graphics, stock footage, iconography, in-house voice-over artist

Testing the waters is a tracker research project that surveys businesses in England and Wales every two years to measure customer satisfaction with water and sewage services. This year, the client wanted to present the findings in a video format. Working closely with the client, developing the script and storyboard before moving into production.

The final video combines a variety of engaging styles, including animated icons, motion graphics, charts, and carefully selected stock footage, to effectively communicate the research findings. This diverse approach ensures the information is presented in a visually compelling and easily digestible format for the viewer. We also used our in-house voice-over artist to bring a personal, professional touch to the narration.

By blending creativity and data-driven insights, we were able to deliver a professional and informative piece that successfully conveys the key results of the survey while maintaining a friendly and approachable tone.

Why use our design & data visualisation services?

When it looks better, it works better.
We don’t just make charts look pretty – we make them make sense. Our expertise help clients communicate findings clearly, quickly and impactfully, with visuals tailored to each audience and purpose.

Seamless integration with research.
Our creative and research teams work side by side, so every chart, graphic and visual is shaped by a deep understanding of what matters – and why. The result? Outputs that are smart, strategic and visually sharp.

In safe hands.
As part of the wider research process, the team is efficient and cost-effective. They’re small enough to be an extension of your team, yet accomplished enough to have decades of experience.