Public perceptions market research by DJS Research

Sectors: Medical & healthcare

Technique:

Animated data visualisation, motion graphics, client images, iconography

As part of the latest wave of the General Optical Council annual representative survey, we created a video that brings public experiences and perceptions of optical services in the UK to life. Using insights drawn directly from the research report and shaped through close collaboration with the client, we developed a clear narrative to showcase the most important findings.

We scripted and storyboarded the video to transform complex data into a visually engaging story. Animated data visualisation and motion graphics were used to highlight key insights, seamlessly blended with the client’s own photography and brand style to create a cohesive and distinctive look. Carefully chosen background music added momentum, enhancing the storytelling while the results unfolded on-screen.

The finished video demonstrates the power of animation and motion design to turn research data into compelling content. It provides a creative, accessible way to communicate insights quickly, helping audiences engage with the findings and understand the story behind the data.

To find out more about this research project, explore the full case study General Optical Council: Communicating public perceptions of optical services.

Why use our design & data visualisation services?

When it looks better, it works better.
We don’t just make charts look pretty – we make them make sense. Our expertise help clients communicate findings clearly, quickly and impactfully, with visuals tailored to each audience and purpose.

Seamless integration with research.
Our creative and research teams work side by side, so every chart, graphic and visual is shaped by a deep understanding of what matters – and why. The result? Outputs that are smart, strategic and visually sharp.

In safe hands.
As part of the wider research process, the team is efficient and cost-effective. They’re small enough to be an extension of your team, yet accomplished enough to have decades of experience.