Market research stimulus for Cadent by DJS Research

Sectors: Gas

Research method: Market research focus groups
Creative services: Design & data visualisation

Technique:

Animation, motion graphics, illustration, in-house voice-over artist

As part of the stimulus material for a research project delivered through a series of deliberative focus groups, we created a video to clearly explain who Cadent is, what they do, and how they are regulated. Working closely with Cadent from the outset, we collaborated on the script to ensure their key messages were communicated accurately and effectively.

To create an eye-catching and engaging piece of content, we developed an illustrated animation style based on the client’s brand. This approach ensured the video worked as effective stimulus material within the focus group setting, helping participants easily understand and engage with the information presented. Detailed storyboards were produced and signed off before moving into full production of the animated video.

We also used our in-house voice-over artist to add a personal, professional tone to the narration. Following the project’s completion, Cadent has used the video as an ongoing promotional and communications tool.

Why use our design & data visualisation services?

When it looks better, it works better.
We don’t just make charts look pretty – we make them make sense. Our expertise help clients communicate findings clearly, quickly and impactfully, with visuals tailored to each audience and purpose.

Seamless integration with research.
Our creative and research teams work side by side, so every chart, graphic and visual is shaped by a deep understanding of what matters – and why. The result? Outputs that are smart, strategic and visually sharp.

In safe hands.
As part of the wider research process, the team is efficient and cost-effective. They’re small enough to be an extension of your team, yet accomplished enough to have decades of experience.