Market research case study:
Creative Services: Insightful, sensitive campaign evaluation outputs
We Are Undefeatable
Featured in this case study: Creative services: Design & data visualisation
The challenge
We Are Undefeatable is a distinctive national campaign built around real people living with long-term health conditions. Any creative outputs needed to reflect this human, emotionally engaging brand while handling sensitive subject matter with care. Alongside a large-scale evaluation of the campaign’s impact, there was a requirement to present complex quantitative and qualitative findings in a way that was clear, accessible, and visually compelling for a wide range of stakeholders.
The Creative Services team was commissioned to design the evaluation outputs after the client had seen previous report design work, including a published study for the Active Pregnancy Foundation. This created an expectation that the outputs would be both analytically robust and creatively executed, while seamlessly aligning with the campaign’s established visual identity.
The approach
The Creative Services team designed the evaluation report using infographics and data visualisation to present complex findings clearly, with tone and imagery aligned to the campaign’s authentic style. They also produced a visual executive summary and an editable branded PowerPoint template so the client could share and adapt the findings for different audiences.
The results
The final suite of outputs provided We Are Undefeatable with flexible, on-brand assets that supported clear communication, wider dissemination, and long-term use. The project demonstrated how thoughtful, sensitive design can enhance the impact of campaign evaluation and make insight more accessible without losing emotional authenticity. Read the report here
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Read more about the project here, in our research case study.
