Market research case study:
Care Inspectorate staff survey

Care inspectorate

The challenge

The Care Inspectorate in Scotland required a robust, independent staff survey programme to understand employee engagement, organisational culture, and workforce experiences across a complex, nationally distributed organisation.

Prior to our involvement, key challenges included achieving strong and representative response rates, ensuring confidentiality and trust, and producing insight that could be tracked reliably over time while remaining sensitive to organisational change and evolving strategic priorities.

The research needed to support both senior leadership decision-making and practical, local action planning.

The approach

We partnered with the Care Inspectorate in 2023 to deliver its employee survey programme, managing the end-to-end process from survey design and communications through to online fieldwork, analysis and reporting.

We designed a repeatable survey that balanced continuity for year-on-year tracking with tailored content aligned to the Care Inspectorate’s specific context and workforce priorities in each wave.

The results

The survey has provided the Care Inspectorate with a trusted evidence base to understand workforce sentiment, monitor change over time, and identify priority areas for improvement.

Care Inspectorate staff survey case study image 1 Care Inspectorate staff survey case study image 2
Care Inspectorate staff survey case study image 2
Care Inspectorate staff survey case study image 1

Case study:
Care Inspectorate staff survey

Care inspectorate

The challenge

The Care Inspectorate in Scotland required a robust, independent staff survey programme to understand employee engagement, organisational culture, and workforce experiences across a complex, nationally distributed organisation.

Prior to our involvement, key challenges included achieving strong and representative response rates, ensuring confidentiality and trust, and producing insight that could be tracked reliably over time while remaining sensitive to organisational change and evolving strategic priorities.

The research needed to support both senior leadership decision-making and practical, local action planning.

The approach

The numerical, measurable and objective outputs of quantitative research are critical to building robust data-driven insights. An essential research methodology for monitoring KPIs, from sales figures to satisfaction rates, we use an extensive range of quantitative techniques to deliver robust, scalable datasets for our clients to strengthen business resilience and support future growth.

From tightly structured, closed-question online surveys with thousands of participants, to highly targeted on-street questionnaires, we have the skills and resources to deliver the scale and depth of responses you need.

We craft bespoke quantitative solutions, selecting the best channels and routes of engagement to reach your audience, and often recommend a mixed-mode approach to maximise success. For example, adding targeted postal and self-completion ‘top-ups’ onto a predominantly online survey to ensure less digitally engaged cohorts, who may have limited internet access, are included in research outputs.

Our most frequently used quantitative services

Some of our most frequently used quantitative services include:

As a full-service market research agency with a dedicated Field and Data Services team, we have the scale to provide end-to-end solutions and the agility to deliver specific quantitative services to support specific business needs. For example, clients and research consultants who have their own datasets come to us for specialist support with processing, tabulation and reporting.

Whether you wish to engage a small, clearly defined group – such as 25 senior SME decision-makers in a particular field – or thousands of consumers across a single region or multiple global markets – we can deliver the insights you need.

To find out more about our quantitative research capabilities, and discuss how we could craft a tailored solution to meet the specific needs of your organisation, contact us today. 

 

The results

The survey has provided the Care Inspectorate with a trusted evidence base to understand workforce sentiment, monitor change over time, and identify priority areas for improvement.

Care Inspectorate staff survey case study image 2
Care Inspectorate staff survey case study image 2