Back to glossary
Sampling frame
Back to glossary
Sampling frame
This could be sample for quantitative and/or qualitative research including, but not limited to, qualitative telephone interviews, online surveys and focus groups. These databases could come from a variety of sources including customer lists, government registers and purchased telephone numbers and/or email addresses.
A sampling frame generally includes the respondents’ names and appropriate contact details (so that they can be contacted to take part in the research), but may also include other significant known information that may be drawn upon in the analysis stage of the research such as age, location or customer segmentation data. This information is often stored in an Excel spreadsheet, or similar document.
Sampling frames need sense checking as large databases can often contain mistakes, depending on the sample source - this could be out of date information, such as employees or customers who have left, or duplicate data entries.
Sampling frames can be provided to a market research company for a specific project by the end client, but they can also be obtained from other sources, including, but not limited to, third party sample companies (including online panels, telephone and email lists).
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
