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Segmentation market research
Back to glossary
Segmentation market research
The idea behind market segmentation is that the researcher can: identify which sub-groups are more likely to purchase a product, conduct research into what is going to make that sub-group buy the product and then tailor accordingly.
There are a variety of different ways in which you can divide up a target market. Some of the more common ways include: geographics (area or location), behaviour (how they act), psychographics (how they think) and age.
For example, you can split up a target market geographically by people that live in city centres, city suburbs and in the countryside. You might find that more potential customers are living in the countryside compared with people in the city centre who would be least likely to purchase the product. By doing this market segmentation it identifies which product is required in the countryside more so than in the cities, allowing the ability to adapt products and marketing suitably.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
We build small, director-led, teams of sector experts who are with you from brief to debrief. As an employee-owned company, every one of us is invested in delivering quality, value, and long-term impact.
From agile testing to deep-dive strategic studies, we design research to meet your specific objectives. The agility of our in-house operations team and strength of our UK-wide recruiter network enable seamless execution at scale.
Our sector-focused teams have decades of experience understanding audiences and the complexities of the markets in which our clients operate. Working collaboratively we deliver actionable insight which drives positive change.
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us
Contact us today to discuss your next market research project and discover how we could become a valuable extension of your team.
Contact us 
