Pay as you go research Pay as you go research

Market research published report:
Pay as you go research

United Utilities

In December 2013 water companies submitted their draft business plans outlining their price and service packages for 2015-2020 to Ofwat.

Ofwat reviewed all plans and in August 2014 and announced its draft determinations of these packages, as a result of this United Utilities needed to do more research into customers views on the impact of 'pay as you go' mechanisms that could be brought in.

The objective to this research  was to explore, in principle, customers’ preferred bill profile (stable or variable) and whether, when informed, customers would prefer a short term bill reduction, leading to a longer-term rise.

DJS Research interviewed 500 United Utilities customers from across the region via a quantitative online survey, lasting approximately five minutes, during September 2013.