Qualitative research into check your energy deal trial Qualitative research into check your energy deal trial

Market research published report:
Qualitative research into check your energy deal trial

Ofgem

Download or view full report

Featured in this report: Gas

As part of Ofgem’s work to encourage customer engagement in the energy industry, the ‘Check Your Energy Deal’ (CYED) digital service is being developed and tested by Ofgem as one way of trying to engage energy customers that have not engaged for at least three years.

Overarching objective

To understand why customers involved in the trial did or didn’t take action.

To test the viability of the site, a test group of up to 11,000 randomly selected customers in a set location, who are/were supplied by Supplier A, was conducted over eight weeks from 25th September 2017. Customers were first sent an opt out communication, followed by a secondary invitation.

This report provides details of a qualitative, deep-dive analysis of customer experiences of participation in the digital service.

 

Back to all published reports