Featured in this report: Charity & not-for-profit
Project background & objectives
Drinkaware provides a variety of tools to help people better understand their drinking. These include online tools such as the MyDrinkaware app and physical items such as unit measuring cups.
A key way in which Drinkaware supports people to understand their drinking is the use of Identification and Brief Advice (IBA’s). These are evidence-based interventions that help identify if someone is at risk and delivers brief advice.
In partnership with Budweiser Brewing Group UK&I, Drinkaware delivered a series of IBA events in late 2022, in Salford and Bolton. These two areas have been identified as over indexing in key measures of alcohol harm versus the national average. The overarching aim of the intervention was to help those at risk make more informed choices with regards to alcohol consumption.
Research was required to provide an independent assessment of the IBA events in Salford and Bolton. The events included a digital scratchcard and handing out ‘goodie bags’ containing a unit/calorie calculator wheel, unit measuring cup, trolley token and pen.
Find out more by viewing the research case study to this project.
