Featured in this report: IT & telecommunications, Culture, heritage & leisure
DJS Research provided to respondents a definition of VR, and then tested reactions to a number of specific statements which take in to account some of the potential benefits of the technology. VR is the computer generated simulation of a three-dimensional environment that can be interacted with in a seemingly real or physical way by a person using special equipment, such as a helmet with a screen inside and/or gloves fitted with sensors.
DJS Research partnered with Maru/Blue to understand the GB public’s reaction to VR and propensity for uptake across a range of leisure pursuits, as well as in a typical grocery shopping environment to provide a point of comparison. Members of the general public were also asked the extent to which they felt informed about technology now, and their expectations for VR in the future. Interviewing 1,508 individuals across Great Britain as part of an omnibus survey.
