Featured in this report: Public health & wellbeing
The aim of the booklet was to provide useful advice to help individuals cut down their alcohol consumption, with details on how many units of alcohol there are in drinks and what it means to be a lower, increasing or higher risk drinker.
The booklet was requested by approximately four thousand people, after bring advertised in tabloid newspapers and via mail-shots targeted using ACORN data. DJS Research was commissioned to carry out research to understand the impact of the leaflet on peoples’ drinking habits, and to explore how direct marketing approaches can be improved.
Fieldwork was carried out in October and November 2009, and involved a combination of quantitative surveys (telephone and self-completion) and qualitative ‘case study’ interviews. This document provides an overview of key findings, with a focus on learnings for commissioners on the procurement of direct marketing projects, and future support needs.
