Tesco Booker: convenience store retailer research Tesco Booker: convenience store retailer research

Market research published report:
Tesco Booker: convenience store retailer research

Competitions & Markets Authority (CMA)

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Featured in this report: Regulation

The CMA was reviewing the proposed merger between Tesco and Booker. Booker is a cash and carry company supplying independent stores and others, and they also own convenience store ‘symbol group’ brands such as Londis, Budgens, Premier and Family Shopper.

The CMA had identified overlaps between Tesco and Booker-supplied stores in local areas and is assessing the risk that competition may be reduced if, for example, Booker decides to change terms with the stores competing with a local Tesco. Research was therefore required to inform the potential impact of competition of this proposed merger.

Research objectives

The overarching objective was to inform the potential impact on competition with stores’ managers, by providing insight into current purchasing behaviour and how that might change as a result of the merger.

More specifically, the purpose of the research was to:

  • Ascertain reasons for selecting and retaining membership of a symbol group.
  • Assess current arrangements with wholesale suppliers, and Booker in particular.
  • Establish alternative symbol store affiliation and potential reasons for considering alternatives.
  • Understand drivers to and attitudes toward switching wholesale suppliers whether in whole or in part.

 

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