Water Matters 2021 Water Matters 2021

Market research published report:
Water Matters 2021

CCW

This is the eleventh year of Water Matters reporting. Over this time, there has been an upwards trend in several key metrics, including value for money and perceptions of affordability. This suggests that people generally retain positive views of their water and sewerage services. This year, however, the results reflect rapidly changing circumstances.

The Water Matters data has been looked at in the context of the themes of the following CCW strategic priorities:

  • End Water Poverty campaign.
  • End Sewer Flooding Misery campaign.
  • Repeat service failures, the focus of our Don’t Let People Suffer In Silence campaign.
  • People and the environment.

Specifically, to understand how the Water Matters data can develop CCW's understanding of people’s views, as well as helping them deliver improvements in these key areas. In general, people’s views and perceptions of water company services have been consistent over time, with only small changes in year-on-year figures and often no change in the direction of long-term trends.