Water Matters 2022 Water Matters 2022

Market research published report:
Water Matters 2022

CCW

Every year since 2006, the Water Matters survey has asked a representative sample of water bill payers from households in England and Wales for their views and experiences of their water, sewerage services, and related charges.

Overview of methodology:

  • This year’s survey consisted of 5,502 telephone interviews with household water bill payers.
  • Fieldwork was undertaken between 29th June 2022 and 9th January 2023.
  • A minimum of 200 interviews were carried out with each Water & Sewerage Company (WaSC) and 150 with each Water only Company (WoC).
  • All companies were given the opportunity to boost their sample. In 2022, six WaSCs and two WoCs opted for this and their sample size is larger as a result.

There is a further adjustment to the number of interviews conducted this year, continuing the changes made in 2021 following shifts in ownership for some WoCs:

Reporting on the Affinity Water companies is now shown as one company rather than three. As a result, the number of interviews has been reduced to 250 rather than 450 overall to align with other merged companies. The breakdown of the interviews is as follows (proportioned to the number of connections for each region):

  • Affinity Water Central (224 interviews).
  • Affinity Water East (13 interviews).
  • Affinity Water South East (13 interviews).

Customers’ views are described for England and Wales; for England and Wales separately; for the 11 companies that supply water and sewerage services and the eight companies that supply just water; and by each water company. This includes twelve-year trend analysis to determine the direction of travel – upward trend, flat or downward trend – for each measure, but only 10 individual years of results to make it easier for the reader to view.