Reading habits survey Reading habits survey

Market research published report:
Reading habits survey

Book Trust

Book Trust commissioned DJS Research to conduct a national survey of reading habits and attitudes to books amongst adults in England.

The BookTrust is the UK’s largest reading charity. BookTrust believes that no-one should miss out on the life changing benefits that reading can bring. Initiatives such as the national flagship programme ‘bookstart’ give free books to families at key stages in their children’s lives.

This report presents the results of an England-wide survey of the reading habits of 1,500 adults. It examines the relationship between reading habits, attitudes to reading and demographic factors.

The findings highlight the need to pursue initiatives to encourage reading, one, from an early age and, two, in disadvantaged areas.