Awareness survey: A population survey for the national cancer awareness measure Awareness survey: A population survey for the national cancer awareness measure

Market research published report:
Awareness survey: A population survey for the national cancer awareness measure

NHS Anglia Cancer Network

The cancer awareness measurement tool was developed by Cancer Research UK and its partners to facilitate accurate and sensitive surveillance of public awareness of cancer over time, identify information needs and monitor the impact of campaigns promoting awareness and early presentation.

The cancer awareness measurement tool was used in the national cancer awareness survey towards the end of 2008. It is now being used to establish cancer awareness levels more locally across the country.

In November 2009, the NHS Anglia Cancer Network commissioned DJS Research to carry out a survey using this tool to measure the levels of cancer awareness in the local populations.

The aim of the survey was to provide a baseline assessment of cancer awareness for the Anglia populations covered by NHS Bedfordshire, NHS Peterborough, NHS Suffolk, NHS Great Yarmouth & Waveney, NHS Norfolk and NHS Cambridgeshire.

In total, 3,779 interviews were carried out, spread across the six PCT regions. All interviews have been carried out in line with the Market Research Society Code of Conduct.