Featured in this report: Creative services: Design & data visualisation
It describes women’s engagement in physical activities, their perceived opportunities to be active, and the related resources they accessed around PA during each of the three lockdowns.
A market survey was conducted in the UK by the Active Pregnancy Foundation a national registered charity, in association with the This Mum Moves project, in each of the three UK national lockdown periods spanning: April to July 2020, October to December 2020, and January to April 2021.
Physical activity (PA) is known to benefit physical and mental health across the life course, including during pregnancy and the postnatal period. Unique benefits to these groups include a decreased risk of pre-eclampsia, gestational hypertension, gestational diabetes, excessive weight gain, delivery complications and postnatal depression, and fewer newborn complications.
DJS Research's in-house creative services team designed this report, explore more about their design projects with Active Pregnancy Foundation by viewing the creative services case study.
This is the first report, it is followed on by: MOMentum lost: Unpicking maternal physical activity patterns in 2022.
