Market research case study:
Capturing local perspectives on large-scale developments

Savills

The challenge

Savills is a leading global real estate service provider, offering a broad range of specialist consultancy and transactional services worldwide.

DJS Research regularly supports Savills by providing empirical data to inform planning application processes.

Since 2009, DJS Research has conducted numerous projects across the UK, focusing on proposed large-scale developments and local residents’ attitudes toward these developments.

Critical to the success of these projects is the accuracy of the data produced by DJS Research and the robustness of the methodological approach, as findings are often subject to legal scrutiny.

The approach

DJS Research applies a structured and efficient approach to these projects, enabling short lead times for deliverables.

Savills provides a defined target region and a draft questionnaire, and DJS Research advises on the feasibility and workability of the project before conducting the fieldwork.

The resulting data tables are cleaned and returned promptly.

Projects are conducted using a combination of telephone interviewing and face-to-face methodologies, with most work performed on a field and tab basis.

The results

DJS Research delivers clear and accurate data tabulations tailored to the requirements of each project.

The longstanding relationship with Savills reflects the quality of outputs, the reliability and accuracy of the data produced, and the ability to tailor the approach to meet client needs.

Capturing local perspectives on large-scale developments case study image 1 Capturing local perspectives on large-scale developments case study image 2
Capturing local perspectives on large-scale developments case study image 2
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Capturing local perspectives on large-scale developments case study image 1

Case study:
Capturing local perspectives on large-scale developments

Savills

The challenge

Savills is a leading global real estate service provider, offering a broad range of specialist consultancy and transactional services worldwide.

DJS Research regularly supports Savills by providing empirical data to inform planning application processes.

Since 2009, DJS Research has conducted numerous projects across the UK, focusing on proposed large-scale developments and local residents’ attitudes toward these developments.

Critical to the success of these projects is the accuracy of the data produced by DJS Research and the robustness of the methodological approach, as findings are often subject to legal scrutiny.

The approach

The numerical, measurable and objective outputs of quantitative research are critical to building robust data-driven insights. An essential research methodology for monitoring KPIs, from sales figures to satisfaction rates, we use an extensive range of quantitative techniques to deliver robust, scalable datasets for our clients to strengthen business resilience and support future growth.

From tightly structured, closed-question online surveys with thousands of participants, to highly targeted on-street questionnaires, we have the skills and resources to deliver the scale and depth of responses you need.

We craft bespoke quantitative solutions, selecting the best channels and routes of engagement to reach your audience, and often recommend a mixed-mode approach to maximise success. For example, adding targeted postal and self-completion ‘top-ups’ onto a predominantly online survey to ensure less digitally engaged cohorts, who may have limited internet access, are included in research outputs.

Our most frequently used quantitative services

Some of our most frequently used quantitative services include:

As a full-service market research agency with a dedicated Field and Data Services team, we have the scale to provide end-to-end solutions and the agility to deliver specific quantitative services to support specific business needs. For example, clients and research consultants who have their own datasets come to us for specialist support with processing, tabulation and reporting.

Whether you wish to engage a small, clearly defined group – such as 25 senior SME decision-makers in a particular field – or thousands of consumers across a single region or multiple global markets – we can deliver the insights you need.

To find out more about our quantitative research capabilities, and discuss how we could craft a tailored solution to meet the specific needs of your organisation, contact us today. 

 

The results

DJS Research delivers clear and accurate data tabulations tailored to the requirements of each project.

The longstanding relationship with Savills reflects the quality of outputs, the reliability and accuracy of the data produced, and the ability to tailor the approach to meet client needs.

Capturing local perspectives on large-scale developments case study image 2
Capturing local perspectives on large-scale developments case study image 2
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