Market research case study:
Station map usage and digital update potential

Network Rail

The challenge

Network Rail sought to explore the possibility of moving from static or printed versions of station maps to more electronic versions, which could be quickly and efficiently updated as tenants changed or station upgrade work took place.

To explore the feasibility of this transition, Network Rail aimed to understand which station visitors used the maps, for what purpose, and their user experience.

The approach

DJS Research conducted a quantitative study with a nationally representative sample of rail station users.

A total of 2,2350 surveys were conducted online, enabling the presentation of map visuals to prompt respondents.

The results

In addition to the quantitative research, follow-up qualitative focus groups were conducted to explore potential improvements to maps and to understand the wider technology habits of station users.

The insights from this mixed mode approach proved invaluable in informing decisions about the future format of Network Rail’s station maps.

Station map usage and digital update potential case study image 1 Station map usage and digital update potential case study image 2
Station map usage and digital update potential case study image 2
Station map usage and digital update potential case study image 1

Case study:
Station map usage and digital update potential

Network Rail

The challenge

Network Rail sought to explore the possibility of moving from static or printed versions of station maps to more electronic versions, which could be quickly and efficiently updated as tenants changed or station upgrade work took place.

To explore the feasibility of this transition, Network Rail aimed to understand which station visitors used the maps, for what purpose, and their user experience.

The approach

The results

In addition to the quantitative research, follow-up qualitative focus groups were conducted to explore potential improvements to maps and to understand the wider technology habits of station users.

The insights from this mixed mode approach proved invaluable in informing decisions about the future format of Network Rail’s station maps.

Station map usage and digital update potential case study image 2
Station map usage and digital update potential case study image 2