The challenge

The client was a key Internet Service Provider (ISP) in a specific local region and wanted to explore options that would help to increase their market share and make existing customers more profitable.

DJS Research was commissioned to explore preferences for PayTV bundles, including recommended bundled packages configurations, pricing, and preferred viewing devices among existing customers and non-customers of KCOM.

The approach

The numerical, measurable and objective outputs of quantitative research are critical to building robust data-driven insights. An essential research methodology for monitoring KPIs, from sales figures to satisfaction rates, we use an extensive range of quantitative techniques to deliver robust, scalable datasets for our clients to strengthen business resilience and support future growth.

From tightly structured, closed-question online surveys with thousands of participants, to highly targeted on-street questionnaires, we have the skills and resources to deliver the scale and depth of responses you need.

We craft bespoke quantitative solutions, selecting the best channels and routes of engagement to reach your audience, and often recommend a mixed-mode approach to maximise success. For example, adding targeted postal and self-completion ‘top-ups’ onto a predominantly online survey to ensure less digitally engaged cohorts, who may have limited internet access, are included in research outputs.

Some of our most frequently used quantitative services include:

• CATI (telephone interviewing).
• CAPI (in-person interviewing).
• Face-to-face interviewing.
• Online desk research.
• Postal and self-completion.
• Hall tests.
• Bespoke online panels.

As a full-service market research agency with a dedicated Field and Data Services team, we have the scale to provide end-to-end solutions and the agility to deliver specific quantitative services to support specific business needs. For example, clients and research consultants who have their own datasets come to us for specialist support with processing, tabulation and reporting.

Whether you wish to engage a small, clearly defined group – such as 25 senior SME decision-makers in a particular field – or thousands of consumers across a single region or multiple global markets – we can deliver the insights you need.

To find out more about our quantitative research capabilities, and discuss how we could craft a tailored solution to meet the specific needs of your organisation, contact us today. 

The results

On completion of the quantitative exercise DJS Research provided an evaluation of proposed channel bundles, and additional recommendations for alternative channel bundles options. Using the conjoint analysis we developed a number of recommended packages and ideal price points and produced a market simulator to allow the client to test alternative hypotheses relating to potential bundles that the client may market in the future.