Featured in this case study: Regulation, Financial services, Qualitative, Business to consumer (B2C), Market research focus groups
The Financial Ombudsman Service wanted to look ahead to the future of the landscape in which they operate and understand whether the principles that currently underpin their work will still apply. They also wanted to explore how people’s expectations of the service might change over time. DJS Research was commissioned to carry out a holistic piece of research to understand how consumer expectations might change and what that might mean for future services and strategy.
The research was conducted using a mixed-methods approach. Quantitative data were collected via an online survey of 2,000 UK adults aged 18 or over, and 200 telephone surveys. This mixed-methodology approach was to ensure older respondents, or those in lower socio-economic groups, were not excluded from the research. Survey outputs were supplemented by qualitative data collected via five face-to-face focus groups, three online focus groups, one journey mapping workshop and five face-to-face depth interviews. This qualitative research phase was carried out across the UK with a range of audiences, including those who are typically considered hard to reach.
The extensive range of methodologies collected data on topics including the wants and needs of consumers and insight as to how these differ by respondent characteristics. The research also harnessed views on how the Ombudsman should develop its future services to meet consumers’ needs.
This project provided the Financial Ombudsman Service with clear, actionable insight on the needs of their consumers and where these differ by respondent group. The results outlined how and where the client could develop its services to anticipate, and prepare for, future changes to the complaints process used by consumers.
Featured in this case study: Regulation, Financial services, Qualitative, Business to consumer (B2C), Market research focus groups
The Financial Ombudsman Service wanted to look ahead to the future of the landscape in which they operate and understand whether the principles that currently underpin their work will still apply. They also wanted to explore how people’s expectations of the service might change over time. DJS Research was commissioned to carry out a holistic piece of research to understand how consumer expectations might change and what that might mean for future services and strategy.
At DJS Research, our researchers have a wealth of experience moderating qualitative research, putting research participants at ease and exploring experiences, attitudes and behaviours to unlock those ‘golden nuggets’ of insight.

We develop a bespoke approach to meet each client’s objectives, but some commonly used methods in our qualitative toolkit include:
We draw on behavioural science to understand why people do what they do, not just what they say they do. We go beyond a basic question and answer format to examine the all-important context for decision-making, for example spending time with participants at home, observing their day-to-day life or asking them to complete a diary. We consider the behavioural biases at play and apply relevant frameworks or models to guide our analysis and recommendations.
Ultimately, by uncovering and sharing real life stories and applying our knowledge of human behaviour, we deliver deeper insights that impact our clients’ decision-making.
To find out more about our qualitative research capabilities, and discuss how we could craft a tailored solution to meet the specific needs of your organisation, contact us today.
This project provided the Financial Ombudsman Service with clear, actionable insight on the needs of their consumers and where these differ by respondent group. The results outlined how and where the client could develop its services to anticipate, and prepare for, future changes to the complaints process used by consumers.