Sector:
Medical & healthcare
DJS Research has been conducting medical and healthcare research with a multitude of audiences for clients across the UK, and worldwide, for over two decades; our first-hand experience, engaging patients, healthcare professionals, providers and suppliers has given us an extensive understanding of the sector and a deep appreciation of its nuances, complexities and importance.
We know, instinctively, that all activity in the medical and healthcare space should be systematically contextualised
Healthcare systems around the world are facing sustained and often intensifying pressure. Whether in publicly funded systems, social insurance models or mixed private–public structures, similar challenges are emerging: capacity constraints, workforce shortages, rising acuity, and significant operational strain. These pressures shape not only how care is delivered but also how healthcare professionals and patients experience the systems.
Across markets, these mounting demands are reshaping expectations and needs. To find effective solutions, it is crucial to understand the subtleties of local systems while recognising the global forces driving change – our medical and healthcare team at DJS Research are experts at doing just that.
We create bespoke research solutions that deliver meaningful insight
As the sector, its technologies, audiences and now AI advancements evolve, so does our depth and breadth of market understanding and the range of market research tools and methodologies we draw upon. We design tailored solutions which are built around the realities of global healthcare, providing actionable results that support data-led decision-making.
As a mid-sized agency, comprised of Director-led teams, we are small enough to work collaboratively and responsively with our clients, yet big enough to deliver high-quality, multi-market research programmes with the rigour they require. Every project is designed around your objectives – no off-the-shelf products, no one-size-fits-all frameworks.
Our in-house operations and global partner network enable us to reach a multitude of audiences from specialists and niche groups to specific patient types and professional categories such as:
Healthcare professionals, including: Consultants, surgeons, interventionalists, intensivists, nurses, specialist roles (e.g. cath lab teams, tissue viability nurses, wound care specialists), radiographers, physiologists, midwives and wider MDTs.
Non-clinical stakeholders, including: Procurement managers, finance directors, innovation leads, biomedical engineers, IT decision-makers, digital transformation leads.
Patients and carers, including: Individuals across acute, primary and long-term care, patient groups, community stakeholders and advocacy organisations.
International reach and full-service operations
Whether you operate across Europe, the US, APAC or emerging markets, our international capabilities ensure research is culturally and contextually grounded while maintaining consistency in quality and insight.
We offer the full spectrum of research methodologies, with a strong emphasis on primary research that brings fresh, tailored insight directly into your organisation. Through in-depth qualitative exploration, robust quantitative measurement and integrated mixed-method designs, we uncover the realities that shape clinical practice, patient experience and system-level decision-making.
Our solutions illuminate the full breadth of organisational objectives:
By engaging with healthcare professionals, we deliver... audience profiling, needs identification, formative usability testing, early concept evaluation, value proposition refinement, customer journey mapping, satisfaction tracking and more.
By engaging with patients and carers, we explore... lived experience of conditions, identify barriers to treatment and adherence, understand support needs and examine the information sources that shape decision-making.
Taken together, we provide... end-to-end evidence that equips teams with the clarity and confidence to make informed decisions – whatever your goals, markets or challenges.
Our approach: small enough to listen and collaborate, big enough to deliver on a global scale
Our clients have told us that they choose to work with us because:
We combine deep sector understanding and significant operational capability with bespoke research design and a consultancy-style approach.
We focus on bespoke solutions, and tailor every project to the disease, device, pathway, audience and market in question, to ensure our insights align directly with your goals.
We feel like an extension of your team: honest, pragmatic and responsive, offering senior involvement throughout, and delivering clear, strategic outputs that help organisations align quickly and act decisively.
Whether you need a critical friend to challenge assumptions, a trusted partner to navigate complex stakeholder groups, or a safe pair of hands to manage high-stakes international research, we bring the integrity, expertise and adaptability required to support confident decision-making.
How we can support you with data-led insight
Whether you are a manufacturer providing life-changing therapies and devices, a regulator or representative body or a charity supporting patients, we support a wide range of strategic priorities. Clients come to us for clarity on:
How we would design a bespoke research programme to meet your needs.
Which countries in your scope we can support you with.
How many of your audience profiles we can engage with.
How we use advanced statistics to help you prioritise customer needs.
How we use behavioural science to inform our approaches.
To find out more about our expertise in the medical and healthcare sector and discuss how we can provide the actionable insight you need to meet your business objectives, contact our team today.
Explore our experience 
