The challenge

David Spear is a commercial vehicles supplier based in South Wales that has been supplying vans to businesses since 1987. Internal analysis conducted by the client had revealed that the two largest portions of custom were coming from the local area, and the South West and Midlands areas of England. Little was known about how the David Spear brand was perceived both in its local area and in the wider surrounding regions.

The approach

The numerical, measurable and objective outputs of quantitative research are critical to building robust data-driven insights. An essential research methodology for monitoring KPIs, from sales figures to satisfaction rates, we use an extensive range of quantitative techniques to deliver robust, scalable datasets for our clients to strengthen business resilience and support future growth.

From tightly structured, closed-question online surveys with thousands of participants, to highly targeted on-street questionnaires, we have the skills and resources to deliver the scale and depth of responses you need.

We craft bespoke quantitative solutions, selecting the best channels and routes of engagement to reach your audience, and often recommend a mixed-mode approach to maximise success. For example, adding targeted postal and self-completion ‘top-ups’ onto a predominantly online survey to ensure less digitally engaged cohorts, who may have limited internet access, are included in research outputs.

Some of our most frequently used quantitative services include:

• CATI (telephone interviewing).
• CAPI (in-person interviewing).
• Face-to-face interviewing.
• Online desk research.
• Postal and self-completion.
• Hall tests.
• Bespoke online panels.

As a full-service market research agency with a dedicated Field and Data Services team, we have the scale to provide end-to-end solutions and the agility to deliver specific quantitative services to support specific business needs. For example, clients and research consultants who have their own datasets come to us for specialist support with processing, tabulation and reporting.

Whether you wish to engage a small, clearly defined group – such as 25 senior SME decision-makers in a particular field – or thousands of consumers across a single region or multiple global markets – we can deliver the insights you need.

To find out more about our quantitative research capabilities, and discuss how we could craft a tailored solution to meet the specific needs of your organisation, contact us today. 

The results

DJS Research provided a full report and infographic which was disseminated across the business. Within the report, DJS Research identified key stages in the journey to light commercial vehicle purchase, key purchase considerations, financing approaches and the dealership experience. Sub-group analysis included fleet vs. non-fleet operators, purchase frequency and location.

DJS Research also utilised the Net Promoter Score (NPS) measure with respondents where relevant, both for David Spear and competitor brands such as Mercedes, Volkswagen and Ford.