Market research case study:
Creative Services: A long-term creative partnership
Canal & River Trust
Featured in this case study: Creative services: Design & data visualisation
The challenge
The Canal & River Trust has undertaken a range of research and consultation projects to understand visitor behaviour, community impact, and engagement with the waterways.
The Trust required a trusted creative partner to transform these insights into accessible, engaging, and on-brand outputs for use across multiple teams and channels.
The approach
The Creative Services team has worked with the Canal & River Trust for several years, producing a wide variety of outputs:
- Infographics for multi-year research projects.
- Annual and impact reports.
- Presentations.
- Pen portraits.
- Videos – including a boater consultation video that communicated key findings to stakeholders.
Using the Trust’s brand guidelines and online image bank, the team ensured consistency and recognisability across all outputs.
Acting as an embedded extension of the client’s team, the creative team produced materials that were visually compelling and immediately actionable.
The results
The Canal & River Trust has repeatedly returned to the creative team for design expertise, demonstrating the quality, consistency, and creativity of their work.
The outputs have helped the Trust communicate research findings clearly, engage stakeholders effectively, and showcase the social and environmental impact of the waterways.
Find out more about DJS Research's creative services: design & data visualisation services to see how they can help bring to life your next project.
View DJS Research's video animation gallery.
View DJS Research's creative outputs gallery.
Explore the research case study to find out more about our market research work with the Canal & River Trust.
