Market research case study:
Creative Services: Visualising library impact for the Living Knowledge Network
British Library
Featured in this case study: Creative services: Design & data visualisation
The challenge
The British Library’s Living Knowledge Network (LKN) connects public and national libraries across the UK, helping take cultural offerings into communities beyond the Library itself. The Network wanted to share key insights about audience engagement, reach, partnerships, and cultural impact in a way that was easy to digest and highly shareable for local library teams and stakeholders.
The approach
The Creative Services team was commissioned specifically for design – translating complex impact data into a cohesive visual story. A suite of four infographics were produced – styled in British Library branding for consistency and recognisability. Bespoke illustrations and clear data visualisation made the insights engaging and instantly understandable. A video summary of key highlights was created, along with a series of animated social media videos.
The results
The infographic suite and video provided a visually compelling way for local libraries to display, share, and build on the Living Knowledge Network’s impact, supporting internal communication and community engagement with Library programmes.
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