February 2020
Featured in this insight: Consumer goods & FMCG , Financial services, Food & drink, Retail
Young people spending less on weekly food shop because of food-to-go trend: A survey has found that a tenth of shoppers are spending less on food bought at the supermarket for preparing at home because they're choosing to buy more food-to-go. And it's younger consumers who are leading the way...
Breaking down the responses by age group, the survey found that more than a fifth of 18 to 24-year-olds (22%) said they are spending less on groceries due to buying ready-made food items, while 15% of 25–24 year-olds said the same. This compares to just 9% of 35–44 year-olds, 5% of 45–54 year olds, 6% of 55–64 year-olds and 5% of shoppers aged 65 and above.
The research by shopper insight specialist, Shoppercentric found that younger shoppers are at the forefront of the food-to-go trend with more than nine out of ten 18-24 year-olds (92%) reporting that they regularly buy their food on the go, compared to seven in 10 people aged 65 and over (70%).
The survey of shoppers also found that around a fifth of respondents (19%) said they are having food delivered to their home or workplace 'way more' than they did two years ago, with a quarter saying they order food-to-go a 'little more' than they have done previously.
The survey asked respondents if they had ordered food to be delivered from the likes of Dominos and UberEats in the last month, with 44% of 25-34 year-olds reporting that they had, compared to a third of 35–44 year-olds (33%) and a quarter of 45-54 year-olds.
Jamie Rayner, Managing Director of Shoppercentric said: "The research shows us that widening choice, easy accessibility, and pricing to cater for all tastes and budgets, means that many shoppers relying on ‘food-to-go’ believe their spending in those outlets will increase, which likely means more pressure on grocery spending."
View more of our sector specific insights: Consumer goods & FMCG, Financial services, Food & drink, Retail
