May 2014
Featured in this insight: Automotive, International
Two thirds of global online consumers plan to buy a new or used car in the next two years: According to the latest Nielsen Global Survey of Automotive Demand, which polled more than 30,000 Internet respondents in sixty countries, has found that two thirds (65%) of global online consumers plan to buy a new or used car in the next two years.
Automotive demand is likely to be strongest in Latin America (75%), Middle East/Africa (75%) and Asia-Pacific (72%), while more than half (56%) of North Americans and half (50%) of Europeans expect to buy a new or used car in the next twenty-four months.
New car purchase intent is strongest in Asia-Pacific, where two thirds (65%) of respondents say they will buy a new car in the next two years, compared with just seven per cent who plan to buy used cars.
Pat Gardiner, president of Nielsen Automotive, said:
“Marketers need to abandon some preconceived notions about the factors that influence a new versus used car buyer or first-time buyer versus an existing owner… Getting to the heart of what drives purchase decisions allows auto marketers to fine-tune their marketing strategies to address the unique needs of the buyers in their markets.”
View more of our sector specific insights: Automotive
