November 2013
Featured in this insight: Culture, heritage & leisure, IT & telecommunications, Media & publishing, Medical & healthcare, Public health & wellbeing, Children & young people
Survey reveals provocative pop stars dreaded by parents: New research carried out by Netmums has revealed that parents are becoming increasingly worried about their children copying provocative dance moves and sexual song lyrics by pop stars such as Miley Cyrus and Rihanna, some parents claiming it’s sending their children negative messages about sex with some understanding the meanings by the age of just five. Moreover, the findings highlight parents’ fears, that their children are being taught that they need to show off their bodies in a sexual way in order to get noticed.
The poll of more than 1,500 parents found that the majority (82%) said that their child had sung or repeated a sexual song lyric without realising what they meant; with almost eight per cent claiming they had known what they were singing about - a third (33%) admitted their child had copied a provocative dance move they had seen a pop start perform.
Over half (56%) of parents said that they did not mind singers such as Miley Cyrus or Rihanna acting sexily, however parents commented that some pop stars were “over the top” with a fifth (18%) commenting that stars had always acted in that way to sell music. However, the majority (87%) of parents claimed that pop stars acted worse today and had to go further to “shock”, than singers from their own childhood.
The survey also revealed that more than two thirds (69%) of parents said that the message being sent by some pop stars was that “you need to flash your body and be sexual to get it noticed”.
View more of our sector specific insights: Culture, heritage & leisure, IT & telecommunications, Media & publishing, Medical & healthcare, Public health & wellbeing
