November 2012
Featured in this insight: Culture, heritage & leisure, IT & telecommunications
Survey finds traditional UK Christmas overtaken by digital devices: According to the first ever survey dedicated to analysing the role of digital devices on Christmas Day, technology is overshadowing time-old traditions.
The study covered 1,000 Britons between the ages of 18 and 65 – it found that 75% of the respondents will be browsing the Internet and 27% plan to start doing their sales on Christmas day using a laptop, tablet or smartphone.
Furthermore, one on 10 people will watch The Queen’s Speech live on a digital device, while one in five even intend to use technology while eating their Christmas dinner.
Social networking was seen to be the most popular activity using digital devices on Christmas Day however – 61% of the surveyants said they will access these platforms to send festive greetings, which at least shows the tradition of keeping in touch at this time of year is still regarded as important.
Finally, the market research discovered that digital devices are a top buy for Christmas, with half of parents putting technology as the ‘main present’ in their kids Santa sack and nearly 1 in 10 parents planning to buy their under 18’s a tablet computer. When it came to adults, almost 3 in 10 are hoping to receive a device this Xmas.
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