November 2013
Featured in this insight: Culture, heritage & leisure, IT & telecommunications
Survey finds tablets favoured by those aged 65+ to book holidays: New research carried out by ABTA has shown that almost half (48%) of all holidays booked in 2012 were done so online by mainly using PCs and laptops, the research also reveals a growing trend for older people using tablets to book their holidays. The study also indicates a one per cent increase on last year’s figures for total online booking – taking it to 49%.
The majority (96%) of respondents booked at least one overseas holiday online via a laptop or PC, however bookings made on mobiles and tablets were down by 4% on 2012’s figure, falling a quarter (24%) to a fifth (20%).
The study suggests that mobiles are slightly more popular than tablets for bookings (11% phones compared to 9% using tablets.). However, older people appear to be keener to use tablets to make a booking, among those aged 65+, seven per cent made tablet bookings in 2013 which is up from less than 1% just one year ago.
A separate study carried out by YouGov found that one in three (31%) tablet owners were aged over 55 with a further 22% of the adult population owning a tablet which again is an increase on the last quarter of 18%. ABTA’s study went on to reveal that half (46%) of those aged 16-24 had used mobiles and tablets to book a holiday.
Commenting on the findings, Victoria Bacon from ABTA, said:
"The findings also debunk the myth that older generations don't engage with new technology: tablet devices, in particular, are proving to be increasingly popular among older age groups."
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