July 2015
Featured in this insight: Consumer goods & FMCG , Food & drink
Survey finds most Brits don’t care about the ethics behind their food: A recent survey of British consumers has revealed that approximately 50 per cent of Brits would not cease to buy products which have been manufactured by an unethical company.
Of the respondents, 48 per cent said that they would not immediately stop purchasing products from a company, even if they found out that the company was not ethical.
During the research, 15,000 UK consumers were surveyed. Of these, just 24 per cent said that they select where they shop, with the amount of ethically sourced products on sale, in mind.
Of the consumers who took part in the research, more than 50 per cent said that organic food is too expensive to be bought regularly.
Approximately 75 per cent of people said that they do not look for details of a company’s ethical commitments on packaging and labels when shopping.
52 per cent revealed that they would only pay a premium for ethical products if they knew where their money went. The same amount revealed that they find ethical packaging confusing.
When the respondents were questioned about the future of ethical trading, 1 in 6 said that “lab-meat”, or meat frown from animal cells in a laboratory, would help to feed the world.
Of the consumers who said that they were worried about ethically sourced products, animal welfare was their most prominent concern, closely followed by ingredients which have been responsibly sourced and good worker welfare.
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