August 2011
Featured in this insight: Sports & physical activity
Survey discovers majority of Britons clueless about buying Olympics tickets: A survey by comparison website Which? has uncovered a disturbing lack of understanding about the ticketing process for the upcoming London Olympics..
The poll of 1,275 adults across the UK has found that over half of the respondents, at 61%, have zero understanding of the remaining ticket selling stages or the rules on selling unwanted tickets.
With less than a year to go until the Games are launched, just 7% of people felt that they fully understood the ticket sales process and only 6% felt that they were completely clear on the rules about reselling their tickets.
In addition, the study showed that one in five people are still interested in buying tickets, and some said they would consider paying more than face value, buying abroad or buying from vendors who are not authorised as official sellers.
A total of 68% had no understanding of the rules for buying Olympics tickets from other countries.
To clarify matters, further legitimate tickets for the Olympics will go on sale this winter – they will be available on a first come, first served basis either by telephone or online. The Games organisers have also published a list of fake and unauthorised websites to steer clear of.
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