October 2014
Featured in this insight: Consumer goods & FMCG , Food & drink, Retail, Children & young people
Sales of halloween products are predicted to reach £240 million this month: A study conducted by Mintel has unveiled that Halloween 2014 is expected to beat 2013’s sales figures by £10 million.
The study highlighted that products and services for Halloween were bought by 43% of UK consumers, in 2013.
As well as this, it was suggested that young people were spending more willingly. The findings show that 58% of 16-24 year olds spent money on Halloween and 55% of those aged 25-34 did also.
Products or services bought by parents climbed to 60% and rose to 73% for those with children aged 6–12.
Goodies for trick-or-treaters were bought by just 28% of consumers. Fancy dress costumes were bought by 14%, decorations were bought by 10% and 9% bought food or beverages for their home especially for the occasion. It was also found that 8% attended a Halloween event such as a party.
The food and drink sector have been exploiting the occasion and selling seasonal products, with a mention of Halloween on them. The amount of companies employing this tactic has grown by 263% since 2009.
View more of our sector specific insights: Consumer goods & FMCG, Food & drink, Retail
