Insight Detail Banner Insight Detail Banner

Poll shows beach holiday abroad 25 percent cheaper than London during Olympics

June 2012

Poll shows beach holiday abroad 25 percent cheaper than London during Olympics: A poll of more than 2,000 adults by M&S Money has found that many Britons plan beach getaways during the first week of the Olympics as opposed to staying in London.

This decision will see people saving 25% - while a beach trip to popular overseas destinations will cost an average of £1,298 in the week from July 28 to August 4, the same week in London, including spending money, will set Britons back on average £1,631.

The survey also found that some the lowest prices for a seven-day break among 10 popular destinations abroad are Alicante in Spain at £927 and Bodrum in Turkey at £1,102.

Very few destinations were more expensive than staying in London for a week – these were Bridgetown in Barbados (£1,836) and Daytona Beach in Florida (£2,034).

M&S said the cost of staying in London is particularly high during the Olympics because of the large amount of spending money needed, which was set at £596 a week on average.

Meanwhile, many of the people polled said that they are setting their holiday spending money at a budget of £287 per week.

Jane Lawson, M&S Money's Travel Money Head, commented: "With the cost of activities and eating out in the UK relatively high and favourable foreign exchange rates helping to make your money go further abroad, a holiday at home is not always the most affordable option."

View more of our sector specific insights: Financial services, Sports & physical activity

Subscribe to our e-bulletins to receive sector insights straight to your inbox

To discuss any of the topics covered in our insight articles, or any aspect of market research, please get in touch via our enquiry form or email hello@djsresearch.com.

To receive relevant, regular, market research insights and sector news, simply enter your details below to join our e-bulletin mailing list.