September 2011
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Poll finds Britons unimpressed by 3D: According to a new YouGov study, despite manufacturers and the government itself pushing 3D into the consumer marketplace, the UK public is not warming to the idea – 3D movies are still viewed as gimmicky.
The YouGov survey measured the habits of UK cinema goers. It found that while 47% of the 2,796 Britons surveyed said that they would watch a 3D movie over a 2D movie, 48% claimed they would not bother to spend any more money to view a 3D movie instead of a traditional 2D one.
In total, 41% of the surveyants totally agree that 3D is still a gimmick, compared to 22% who do not.
In addition, when asked whether 3D is the future of cinema, a mere 27% strongly agree, while 33% totally disagreed.
Just 19% of those polled said that 3D improves the quality of a movie, compared to 36% who don’t agree.
And although it has been much discussed that the glasses necessary for 3D viewing are the main barrier to consumer uptake, the survey discovered that 40% said getting rid of the glasses would not affect their opinion of 3D.
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