June 2012
Featured in this insight: Consumer goods & FMCG , Culture, heritage & leisure, Food & drink, IT & telecommunications, Retail
Poll finds Britons mad about fish and chips and tea to celebrate diamond jubilee: As the Diamond Jubilee approaches, a survey by the UK’s largest online network of community websites localpeople.co.uk has discovered that most Britons will be celebrating the special occasion with traditional fish and chips plus cups of tea.
According to the 3,500 people polled across 165 websites, half of the nation considers fish and chips to be the most British dish for street parties.
This indicates that record amounts of fish and chips will be consumed this Bank Holiday weekend to commemorate the Diamond Jubilee celebrations – if the Britons who took part in the survey represent the nation, as many as 36 million people are predicted to be tucking into this long-standing English favourite.
Nevertheless, with Prince Charles recently campaigning to promote more sustainable fishing methods – people are advised to try a fried fillet other than cod.
The poll also revealed that more than a quarter of the nation will be toasting the Queen with a good cup of tea – Brits are expected to sip more than 115,000 cuppa’s every minute over the Diamond Jubilee weekend.
On average, this great British institution sees the English consuming more than 2kg of tea per year – this is four times as much tea per capita as India or China, and equates to 40% of our daily fluid intake.
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