September 2018
Featured in this insight: Consumer goods & FMCG , Retail
Most reputable retailers revealed in UK consumer survey: A large-scale survey has been published revealing the ‘most reputable’ retailers according to consumers.
Topping the chart of the 50 nominated retailers and significantly improving its score from last year, was online giant Amazon, which fared best in areas including Products and Service, Performance, Leadership and Innovation.
The annual survey by the Reputation Institute polled 5,175 people found Boots and John Lewis in second and third places respectively. Other top ten companies include Co-op (4th), Ikea (5th) and Debenhams (6th) and Sotheby's (7th)
Not faring as well in the 2018 UK Retail RepTrak was Sports Direct with consumers feedback condemning the company to the bottom of the table as ‘least reputable’ retailer, performing worst in Leadership, Governance, Citizenship and Leadership subcategories.
Stephen Hahn-Griffiths, of the Reputation Institute, said: “Amazon’s combination of selection, value, personalisation, and no hassle customer service is a winning formula. Amazon has a loyal following with more than 100 million Amazon Prime subscribers ‘Prime Day’ sales have become a major retail event.”
He did, however, add that the company’s current excellent reputation could be at future risk if criticisms of the conditions for workers in distribution warehouses as well as the proposed ‘Amazon Tax’ continue to grow.
Top 10 Companies in the 2018 UK Retail RepTrak:
- Amazon
- Boots
- John Lewis
- Co-op
- Ikea
- Debenhams
- Sotheby’s
- Waitrose
- Tiffany and Co
- eBay
