August 2012
Featured in this insight: Culture, heritage & leisure, IT & telecommunications
Market research uncovers top necessity when Britons research holidays online: A poll of 1,049 adults (who have been abroad in the past year) by online travel agency www.sunshine.co.uk has discovered that air conditioning is the most crucial necessity for those researching holiday accommodation.
After tackling the heat, the next top considerations rated consecutively were a sea view, a good pool, good food and child-friendly conditions.
In total, the market research also found that the respondents spent an average of 4.5 hours a week looking at destination and accommodation possibilities online when preparing to take a holiday.
Furthermore, the average time people spent coming up with a final decision on a foreign destination getaway was six weeks – this equates to approximately 27 hours spent online doing searches.
Chris Clarkson, Sunshine.co.uk co-founder, commented of the findings: “You shouldn’t over-think things when searching for your next destination or hotel to visit. You can end up overcomplicating things by being too picky and you just end up going round in circles. If you aren’t returning to a destination you know and love, and are searching for somewhere new, ask family and friends for recommendations and use that as inspiration.”
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