July 2013
Featured in this insight: Climate change & environment, Environment & sustainability
Market research shows shard protest reached over half of British public: A recent YouGov survey which followed the protest of six activists from Greenpeace, shows that the stunt of climbing the Shard (Western Europe’s tallest building) attracted the attention of over half (53%) of the British population.
Further in-depth findings show how much the British population heard of the Greenpeace protest. Results are as follows; a tenth (10%) heard “A lot”, two fifths (43%) “A little”, over a tenth (14%) “Not a lot”, over a quarter (29%) “Nothing at all”, and below a tenth (4%) of the population “didn’t know”.
The climb, which was in protest to Shell’s oil and gas drilling in the Arctic, made an impact on the social media site “Twitter”. According to YouGov SoMA, a social media analysis tool, on the day Greenpeace activists attempted to scale the Shard 748 tweets about Greenpeace were heard per 1,000 UK Twitter users. In comparison, the day before the protest only 21 tweets per 1,000 were recorded.
Shortly after Shell released a statement:
"[The company] respects the right of individuals and organisations to engage in a free and frank exchange of views [and] we work extensively with global Arctic stakeholders to research and develop standards and best practice on biodiversity, ecology, marine sound, oil spill prevention and response, safety and health."
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