February 2012
Featured in this insight: Consumer goods & FMCG , Financial services, Retail
Market research sees UK shoppers feeling more upbeat: A survey of over 1,000 food and grocery shoppers by IGD ShopperVista has found that UK consumers are starting to feel more positive – many indicate they have adapted to the current economic reality and believe they have weathered the worst part of the financial downturn.
In total, 40% of the respondents now believe their personal economic situation will be “about the same” over the next twelve months rather than getting worse – this figure shows a 29% increase compared to a year ago.
Furthermore, while 47% believe they will be worse off in 2012, this figure is down from 61% this time last year.
Chief Executive of IGD, Joanne Denney-Finch, commented: “While some of these changes are slight, they do represent a shift in shopper sentiment that should be widely welcomed. A growing number of shoppers seem to believe that the worst is behind them.”
She added however: “The economic environment remains challenging and we expect 2012 to be a rollercoaster ride for many shoppers. However, with more people becoming used to the way things are, they are focusing again on values, with 34% saying that quality is extremely important when choosing where to shop for food and groceries – the highest level for more than a year.”
View more of our sector specific insights: Consumer goods & FMCG, Financial services, Retail
