March 2012
Featured in this insight: IT & telecommunications, Children & young people
Market research finds young children increasingly using gadgets: A survey of 2,000 parents commissioned by Leapfrog has uncovered the technology usage of British children aged ten and under.
The market research showed that UK kids spend 58 minutes a day at home using gadgets, with 63% owning a camera, gaming or mobile device and 6% of these owning a personal tablet.
In addition, 70% of children regularly play with their parents’ laptop or desktop computer, and more than 16% have their own computer.
The research also showed that parental attitudes towards technology are changing – 50% of the British families surveyed said they use technology at home as a means of bringing everyone closer together.
Accessing entertainment using gadgets came out top in the home at 48%. This was followed by educational apps at 39% – almost 29% of parents see technology as a key part of their child’s education and development.
Online safety for children continues to be a concern for parents however – 38% of respondents worry that many gadgets are not age appropriate, while 26% worry about online grooming and 10% are concerned about their child being subjected to cyber bullying.
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