May 2014
Featured in this insight: Consumer goods & FMCG , Food & drink, Medical & healthcare, Public health & wellbeing
Market research finds one third of UK adults struggling to afford healthy food: According to research from the British Heart Foundation, which polled 2,444 adults, two-fifths (39%) of adults in the UK sacrificed health benefits for cost when doing their grocery shopping. Two thirds said they wanted to eat more healthily, but nearly half of these said cost was a hindrance.
One in four said they hadn’t bought a single portion of fresh fruit or vegetables in the last week.
Victoria Taylor, senior dietician at the BHF, said:
“Healthy eating on a budget is one of the biggest challenges of our times. With the increasing cost of a weekly shopping basket it’s a real concern that despite people’s best intentions; they’re struggling to eat healthily.”
The BHF suggests that people should think about inexpensive ways to make healthy meal choices, such as using canned or frozen fruit and vegetables which may be a cheaper alternative to fresh produce.
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