February 2012
Featured in this insight: Consumer goods & FMCG , Financial services, Food & drink, Retail
Market research finds fast-food franchises weather the recession well: A survey by FranchiseSales.com has confirmed that fast-food restaurants serving low-cost meals are one of the better performing industries since the recession took hold in 2008.
The study showed that the average age of the person attracted to buying a fast-food franchise is 39, with 87% being male.
The aspiring franchisees who took part in the survey said that their main competition when it comes to earning a good living is from large food chains.
Their second biggest threat is the rising cost of ingredients, followed by Health & Safety regulation compliance and keeping up with consumer trends such as low-carb diets.
In total, 48% of those wanting to purchase a fast food franchise have no previous experience of running a food-related business, while 39% have worked at (not run) a food business.
A majority of 64% claimed that being their own boss was their main motivation for wanting to buy a fast-food franchise, followed by 35% interested in a franchise to build a famous brand, 32% because they think they will enjoy the lifestyle and 31% whose driving motivation is that they believe there is guaranteed money to be made in fast food.
View more of our sector specific insights: Consumer goods & FMCG, Financial services, Food & drink, Retail
